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Welcome to
our World

Get to know us

Based in Switzerland, we are redefining the way golf is played. We call it 7>14: an optimized golf experience using only seven essential SWISS MADE carbon clubs on the course.

Our Values

Our approach makes golf simpler, more accessible, and more enjoyable—bringing back the pure joy of the game. It’s time to rethink golf.

Joy
Simplicity
Quality
Technology
Performance
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Carbon Clubs
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Joy

Golf is meant to be fun. We focus on effortless play and pure enjoyment.

Simplicity

Less complexity, more game. Our clubs streamline the experience, making golf easier and more intuitive.

Quality

Precision and reliability, perfected through Swiss Engineering.

Technology

With Carbonics Technology, we’re redefining club design and performance.

Performance

Maximum efficiency and better results for a sustainably optimized game.

Explore our story
Roger Stadler auf einem Sofa sitzend von hinten, er hat den Maker in der Hand.
2011
An innovator with a vision

The vision of “Rethink Golf” was born, and our founder, Roger Stadler, crafted his first carbon club by hand.

Daniel Hüsler hält ein Prototyp von einem Schlägerkopf in der Hand.
2015
Proof of Idea

We faced the first important question: Is the idea technologically feasible? Roger Stadler reached out to Daniel Hüsler, CEO of adultimum ag and our Head of Technology.

Auslegeordnung von verschiedenen Prototypen der Golfyr Schlägerköpfe.
2016
Proof of Concept

The first prototypes were developed under the leadership of Daniel Hüsler – and the vision was starting to take shape.

Alfredo Häberlis Hand hält ein en Prototypen der Schlägerkopfes.
2017
Club development

In close collaboration between Creative Director Alfredo Häberli and Head of Technology Daniel Hüsler, the club began to take shape.

Ein Golfyr Schlägerkopf von vorne stehend auf einem kupferfarbenen glänzenden Un-tergrund.
2019
Proof of Market Fit

We analyzed player habits and market trends, asking golfers: Do you really need 14 clubs, or could you play with fewer? This sparked the idea for the #sevenclubgame.

Auslegeordnung von verschiedenen Prototypen und einem Golfball mit Golfyr Logo.
2021
Proof of Concept #sevenclubgame

After extensive testing and countless challenges, we confirmed that seven clubs were all it takes. The #sevenclubgame was officially born, introducing a revolutionary way to play golf.

Oliver Wiedrig macht einen Abschlag auf dem Green.
2022
Groove Days & Field Tests

In Mallorca, our “Groove Days” confirmed that the engineering theory worked on the course. Afterward, golfers of all handicaps conducted extensive field tests to validate and refine the clubs.

A net from a machine testing a golf club
2022
Performance & Durability Testing

We conducted rigorous endurance tests with high-pressure cannons to ensure the durability of our clubs. In parallel, external performance tests confirmed that the Maker outperforms other top-tier putter.

A robot from Golf Laboratories in San Diego testing a Golfyr club
2022
Robot Test in San Diego

At San Diego’s “Golf Laboratories”, our clubs were tested against top competitors, confirming superior accuracy and forgiveness.

Two golfers and Olivier Widrig putting on the green
2023
Certified for Tournament Play

Our carbon putter, the Maker, has been ruled as conforming to the official Rules of Golf, making it eligible for use in competitive play worldwide.

A close-up shot of The Maker from below
2023
Market Launch of the Maker

The Maker was ready for launch. We unveiled our carbon putter to the public and press during our Ryder Cup public viewing event in Zürich.

Der Maker wird auf dem Green gespielt mit einem Golfball.
2024
The Maker at LIV Golf

Our 1of7 was seen at LIV Golf in the hands of an international Pro – the Maker is now officially tournament-approved.

Roger Stadler auf einem Sofa sitzend von hinten, er hat den Maker in der Hand.
2011
An innovator with a vision

The vision of “Rethink Golf” was born, and our founder, Roger Stadler, crafted his first carbon club by hand.

Daniel Hüsler hält ein Prototyp von einem Schlägerkopf in der Hand.
2015
Proof of Idea

We faced the first important question: Is the idea technologically feasible? Roger Stadler reached out to Daniel Hüsler, CEO of adultimum ag and our Head of Technology.

Auslegeordnung von verschiedenen Prototypen der Golfyr Schlägerköpfe.
2016
Proof of Concept

The first prototypes were developed under the leadership of Daniel Hüsler – and the vision was starting to take shape.

Alfredo Häberlis Hand hält ein en Prototypen der Schlägerkopfes.
2017
Club development

In close collaboration between Creative Director Alfredo Häberli and Head of Technology Daniel Hüsler, the club began to take shape.

Ein Golfyr Schlägerkopf von vorne stehend auf einem kupferfarbenen glänzenden Un-tergrund.
2019
Proof of Market Fit

We analyzed player habits and market trends, asking golfers: Do you really need 14 clubs, or could you play with fewer? This sparked the idea for the #sevenclubgame.

Auslegeordnung von verschiedenen Prototypen und einem Golfball mit Golfyr Logo.
2021
Proof of Concept #sevenclubgame

After extensive testing and countless challenges, we confirmed that seven clubs were all it takes. The #sevenclubgame was officially born, introducing a revolutionary way to play golf.

Oliver Wiedrig macht einen Abschlag auf dem Green.
2022
Groove Days & Field Tests

In Mallorca, our “Groove Days” confirmed that the engineering theory worked on the course. Afterward, golfers of all handicaps conducted extensive field tests to validate and refine the clubs.

A net from a machine testing a golf club
2022
Performance & Durability Testing

We conducted rigorous endurance tests with high-pressure cannons to ensure the durability of our clubs. In parallel, external performance tests confirmed that the Maker outperforms other top-tier putter.

A robot from Golf Laboratories in San Diego testing a Golfyr club
2022
Robot Test in San Diego

At San Diego’s “Golf Laboratories”, our clubs were tested against top competitors, confirming superior accuracy and forgiveness.

Two golfers and Olivier Widrig putting on the green
2023
Certified for Tournament Play

Our carbon putter, the Maker, has been ruled as conforming to the official Rules of Golf, making it eligible for use in competitive play worldwide.

A close-up shot of The Maker from below
2023
Market Launch of the Maker

The Maker was ready for launch. We unveiled our carbon putter to the public and press during our Ryder Cup public viewing event in Zürich.

Der Maker wird auf dem Green gespielt mit einem Golfball.
2024
The Maker at LIV Golf

Our 1of7 was seen at LIV Golf in the hands of an international Pro – the Maker is now officially tournament-approved.

Our story continues…
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Seven clubs instead of 14 means more focus and clarity. Enjoy the course without the burden of excessive gear – and experience the game you truly love, developed by four visionary minds.

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Roger Stadler

FOUNDER/CHIEF IDEA OFFICER

“Golf is a fascinating game which is best played with a light heart, good friends and continuous improvement.”

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Daniel Hüsler sitting in his office

“Our hard work pays off and the statistics prove it: You will land on the fairway more often and with a lot more fun.”

Daniel Hüsler
HEAD OF TECHNOLOGY
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Alfredo Häberli sitting sketching in his office
Alfredo Häberli sitting sketching in his office
Alfredo Häberli sitting sketching in his office

“You must ask the right questions to create something outstanding. This time it was: What needs to be reduced?”

Alfredo Häberli
CREATIVE DIRECTOR
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Olivier Widrig leaning against a tree with the Golfyr golf bag on his shoulder
Olivier Widrig leaning against a tree with the Golfyr golf bag on his shoulder
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“It’s finally time to rethink golf and enabling a more playful approach to the game as originally intended. When you’re on the course with a Golfyr set the tale will tell itself.”

Olivier Widrig
HEAD OF GOLF
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300’000

shots on the golf club face at speeds of up to 195 km/h.

200
+

manufacturing steps to produce the finished golf club.

7

years to create the full carbon clubs with their unique performance profile.

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“It is not about the difficulties you overcome but about the fun you have while pursuing your vision.”

 

Marcel Lendenmann

CEO

Get in contact with us