Welcome to
our World

The vision of “Rethink Golf” was born, and our founder, Roger Stadler, crafted his first carbon club by hand.

We faced the first important question: Is the idea technologically feasible? Roger Stadler reached out to Daniel Hüsler, CEO of adultimum ag and our Head of Technology.

The first prototypes were developed under the leadership of Daniel Hüsler – and the vision was starting to take shape.

In close collaboration between Creative Director Alfredo Häberli and Head of Technology Daniel Hüsler, the club began to take shape.

We analyzed player habits and market trends, asking golfers: Do you really need 14 clubs, or could you play with fewer? This sparked the idea for the #sevenclubgame.

After extensive testing and countless challenges, we confirmed that seven clubs were all it takes. The #sevenclubgame was officially born, introducing a revolutionary way to play golf.

In Mallorca, our “Groove Days” confirmed that the engineering theory worked on the course. Afterward, golfers of all handicaps conducted extensive field tests to validate and refine the clubs.

We conducted rigorous endurance tests with high-pressure cannons to ensure the durability of our clubs. In parallel, external performance tests confirmed that the Maker outperforms other top-tier putter.

At San Diego’s “Golf Laboratories”, our clubs were tested against top competitors, confirming superior accuracy and forgiveness.

Our carbon putter, the Maker, has been ruled as conforming to the official Rules of Golf, making it eligible for use in competitive play worldwide.

The Maker was ready for launch. We unveiled our carbon putter to the public and press during our Ryder Cup public viewing event in Zürich.

Our 1of7 was seen at LIV Golf in the hands of an international Pro – the Maker is now officially tournament-approved.

In the scenic setting of Bad Ragaz, our Pre-Order Event brought early adopters together to test the complete Golfyr set on the course, marking a major step from innovation to performance.