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Alfredo Häberli

Creative Director

Alfredo‘s iconic designs made him famous worldwide. With his unparalleled understanding, he created the unique character of Golfyr.

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Alfredo Häberli is an internationally renowned designer celebrated for his innovative and creative approaches. His distinctive style seamlessly combines functionality and aesthetics. By taking unconventional routes and challenging norms, he creates new connections. Despite tight design constraints, Alfredo has crafted a design that stands out by transforming conventional materials, such as carbon, and infusing the product with a unique essence.

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Alfredo Häberli sitting in front of a wall, casting his shadow profile onto it
Alfredo Häberli sitting in front of a wall, casting his shadow profile onto it

The Design follows

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Alfredo Häberli happily standing in front of a golf cart, with the Golfyr bag hanging on his shoulder
Lots of different club prototypes on a desk
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This unique perspective emerged from integrating diverse areas of expertise, both from golfers and non-golfers. A playful approach and questioning of traditional mechanisms led to a groundbreaking solution. The revolutionary design and materials of Golfyr clubs deliver better results, bringing the “Origins of the Game” back into focus. With newfound ease and relaxation, golf is made simple again.

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