A founder, inventor, and visionary with carbon at the core of his DNA and golf in his heart. Now based in California, Roger draws inspiration from his surroundings to reignite the true spirit of the sport and liberate golf from its traditional boundaries. His idea was born from a passion for innovation and a desire to push beyond conventions, creating a golf experience that is authentic, enjoyable, and forward-thinking.
Discover more
The realization of this innovative lifestyle product was made possible through the close collaboration of an interdisciplinary team. Each member brought their unique expertise to shape a completely new golf experience. Instead of navigating a complex selection of clubs, the focus is now on pure gameplay—making the sport more intuitive, enjoyable, and accessible.
Innovation meets vision
Roger’s wife, Tamara, has played a pivotal role in shaping the vision of a liberated and modern approach to golf, bringing her expertise in the lifestyle sector to the project. Her fresh perspective infused the team’s work with a strong focus on aligning the sport with contemporary values — freedom, creativity, and a sense of community. Together, they’ve crafted a brand that transcends golf, embodying a lifestyle where tradition meets innovation, and sport is all about joy.
Meet the Minds behind Golfyr
