It Started With a Simple Question:
Why had the iron game, so central to every golfer’s bag, lagged behind in technological innovation?
Roger Stadler, drawing on decades of experience with carbon, saw an opportunity. Carbon wasn’t just another material. It was a solution. Its shock-absorbent nature promised a gentler impact on the body, and its lightness allowed us to place weight exactly where it offered the biggest performance difference. The idea was simple: help golfers play better golf, with less strain and more enjoyment.
Making the impossible, possible
Turning that idea into reality meant pushing the limits of what carbon could do. That’s when Roger assembled a top-notch engineering team to bring the vision to life.
Together, they set out to solve what many thought couldn’t be done: creating a 100% carbon club that could withstand the forces of impact while delivering all the performance benefits the material had to offer. It took years of trial and error—exploding clubheads, endless design tweaks, and rethinking every tiny detail. Every failure taught a lesson. Every setback got us a little closer to our goal.
Innovation, Grounded in Tradition
Nearly 15 years in development, this set bridges innovation and tradition—unlocking carbon’s potential while simultaneously bringing golf back to its roots. That balance defines the #sevenclubgame.
Everything you need, nothing you don’t
Every club started with one simple question: what does a golfer really need to perform their best? Each gram of weight, each contour was designed with intention, with purpose, and always with the player in mind.
A simple idea for golfers unafraid to be different. Seven clubs, purpose built to tackle any situation you’ll encounter on the course.
Simplicity. Purpose. 7 > 14.
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