On May 9, 2025, the moment we had been working towards for years finally arrived. After months of vision, development and anticipation, we officially presented the #sevenclubgame set for the very first time and brought it onto the course together with our pre-order customers and closest companions. The setting: the iconic Golf Club Bad Ragaz. The moment: a milestone in Golfyr’s journey. The twist: just seven carbon clubs – radically rethought for flow, precision and a whole new playing experience.
Fitting, Fairway and Fine Dining
After a relaxed welcome drink and a short introduction to the #sevenclubgame, we headed straight to the practice area. Driving range, putting green and bunker became the testing grounds for our redefined way of playing. In the following 2-player scramble across nine holes, our guests had the chance to experience the full set in action – with pure joy, competitive spirit and plenty of eye-opening moments.
The verdict was clear: less is more. The seven clubs stood out with their lightness, clarity and performance. Unmistakably different from conventional sets, and noticeably so from the very first shot.
Conversation, insights and a round of applause
As the evening set in, the atmosphere shifted from play to connection. Over drinks and dinner, everyone came together to reconnect and exchange impressions. In his speech, CEO Marcel Lendenmann shared the story behind the set and expressed heartfelt thanks for the honest, valuable feedback – straight from the course and real-life play.
A new era begins
This first round in Bad Ragaz was more than just a successful debut. It marked the beginning of a new way to think about and play golf. The #sevenclubgame showed what becomes possible when we leave old assumptions behind: more clarity, more ease, more directness. With everything we learned from this first event, we’re now ready to take it further. We’ll continue refining the experience and sharing it with more players who are ready to see the game in a new light.
Seven clubs. One feeling. Welcome to the #sevenclubgame – test now.
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